Thursday, January 15, 2015


Dear friends of Pinkly Ever After,
I think that it is about time now that I share this with all of you.

I think I was one of the lucky ones that were born with a vision and a mission to spread it. I've always had a clear picture in my heart what I was here for and it was to be happy and cute inside and out. The feeling of aligning my appearance with what was within was so incredible and powerful that it was only natural for me to want to share the secret with others and let them join in. I felt the most beautiful and complete in my cute attire and it became my life goal to help others feel the same.
This dream developed through out my entire life and I had never doubted myself. This was how Pinkly Ever After began.
It was truly a dream-come-true for me to make Pinkly Ever After my full time job and my life-long career and I am so happy with how far I've come except as I learned and was pushed to count in business aspects into my decision making, things started to shift a bit.
I may have been too naive to see this but business is about money and it runs based on margins it produces. To make margins, you either raise the price or lower the cost. Being cost effective and considering efficiency was never my priority before Pinkly Ever After became a real business and business espects inevitably started to pull me away from my creativity and my ideals more often than I would like to admit. I found myself negotiating my ideals and it hit me that I've compromised my vision and I was not happy with what I was doing. It made me feel so ashamed of myself and I started to blame myself for being not true to myself. I started to have serious panic attacks wondering if I deserved to be the fairy godmother if I couldn't express what was really in me because of whatever restrictions.
I thought it was my duty to help others realize what was within by making the clothes that they felt the most themselves in and I still feel responsible to continue what I can which is that I stop being the commercial designer and going back to being the artist who is after the true beauty. In fact, my beauty asthetic changed a bit as well along the way and I don't want to repress it by trying to be the person Pinkly Ever After needs me to be. I have to be happy with myself and be true to myself first if I could ever inspire others again and I will continue making the clothes and living the happy and cute life style on my own. Not for money. Not for anything but for myself.
I want everybody to continue their own journey and whatever it may be, I want you all to remember how important it is to stay true to yourself.
If you'll need me, I would be open to help via email but Pinkly Ever After store will be officially closed by the end of January 2015. I may and may not upload new items until the closing day but if you have something magical in your head that you really cannot find anywhere else, I would still help out so just contact me via email.
Other than that, I would be on my journey to find myself again and I thank you all for your support for the past 4 years. Thank you and I will miss you all.

Pinkly Ever After,
Your Fairy Godmother,
Robin JooBin.

Thank you all for your love and support for the past 4 years. Pinkly Ever After will be closing on the 31st of January 2015.
We will be continuing to follow our magical journey on our own and we really hope you all will as well~! Someday, somewhere, may we meet again.

Lots of Love,
Your Fairy Godmothers
Robin & Leah,
Pinkly Ever After.


  1. You are an inspiration for me ♥ I always like sewing and fairy kei/lolita kei and when i knew your store 2/3 years ago I was surprised because of all the cute things you made ;3; I improved myself and I said to myself "yeah you can do more", so thank you so much! I wish you the best! you'll continue to be one of my fashion idols ♥ *hugs*

    Sweety Rainy Days

  2. I'm very saddened to hear, especially since I've only started building up my Magical Girl wardrobe! But being an artist myself, I can understand why.

    I will always treasure your lovely work. The Fairy Dusted Seifuku I bought recently is one of my holy grail outfits, but really I love everything! Wishing you the best on your own journey!